We are proud to announce that Polbruk brand was granted the Superbrands Polska 2020 award. This uniquely prestigious award is conferred to brands which have successfully passed stringent certification processes.
The Superbrands Organisation is the only independent body worldwide which promotes the branding idea. Superbrands identifies, rewards and presents case studies and histories of successful brands. The organization has been operating in nearly 90 countries and for 25 years has been rewarding the most powerful world market brands which have become global success stories in different industries and enjoy a good reputation as well as recognition.
- We are extremely happy that our company has been recognized and conferred the Superbrands Polska 2020 award. As the largest manufacturer of pavers and road construction materials, we now own 19 production plants with 700 employees and over 400 products on our portfolio. Our brand’s DNA conveys a range of values: care for the needs of their clients, business partners and employees is our top priority. Striving for a top-quality product and innovation are equally important. We focus our attention on the relationship with the environment and therefore carry out a number of CSR projects. We try to become better day by day, which is the core of our brand mission, thanks to which our brand has been noticed and recognized. The Superbrands Polska 2020 award is an extraordinary distinction. It motivates us towards further actions and enables us to see the results of the work and efforts of the whole team. The award is undoubtedly the achievement of all employees of Polbruk, of whom 50% are staff members with over 10 years of service. This fact shows that it is people who are the utmost value to our company. Thanks to the commitment of our employees, for which I wish to express my heartfelt gratitude, we can now celebrate the award win – says Magdalena Pieczulis, Marketing Director with Polbruk SA.
The nominated brands are awarded based on consumer surveys and opinions of independent experts. The Superbrands is the most extensive brand power survey in Poland. For Superbrands 2020 over ten thousand consumers were surveyed. More than 2000 brands grouped in 100 categories were researched. The survey was carried out by the ARC Rynek i Opinia Research Institute. The most essential selection criterion was the brand power index, which stems from the difference between the result of recommendation and of discouragement of a given brand. The Superbrands awards were granted to brands with index higher than 70% average for TOP 3 in a given category and were favourably recommended by the Board of Brands. The Board of Brands is composed of 36 experts with many years of experience in marketing, research, strategies, branding, advertising, and PR. They evaluate brand position on the Polish market, quality of products, services, b2b relations as well as innovativeness and CSR performance.
According to ARC Rynek i Opinia, as much as 63% of consumers prefer to choose products and services labeled with the Superbrands sign. The sign means a trustworthy, customer-proven and reputable brand, offering its clients top quality products and solutions.